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Eurostar

Rebrand: Digital launch comms
2023

Key responsibilities/achievements 

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  • Collaborating with the creative director and strategists to create punchy narratives

  • Delagating deliverables across the design team​

  • Working closely with suppliers to generate niche - campaign specific merchandise

To coincide with the launch of Eurostar’s rebrand, Goldbug developed a comms campaign to back up the visual change, spread the new tone of voice and pair copy with visuals so staff, partners and stakeholders have an insight into what's to come in future and a taste for the new strategy.

New brand: Launch merch
2023

To celebrate Eurostar’s rebrand, we developed a launch campaign that culminated in a series of celebratory parties across Europe. Our goal was to generate excitement around the events through clear, engaging communications, free giveaways, staff incentives, and branded merchandise, all designed to create a buzz and share the message.

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