Shop for Life is a sub-brand of WaterAid, a globally recognised charity dedicated to providing clean water and sanitation to communities in need across the world.
 

Collaborating with Robert Lloyd (former Art Director at Multi-Vitamin Studio), I designed a collection of 27 greeting cards - offering both seasonal and year-round options. These featured a range of gifts, from taps to wells and everything in between. Each card represents a donation of £10–£500, helping fund essential equipment that supports vulnerable communities in remote regions. These donations improve, sustain, and even save lives.
 

The overarching theme of the project was water, so my goal was to communicate a sense of fluidity through playful illustrations and a variable dynamic typeface. I aimed to balance this creativity with a clear, consistent, and versatile layout.
 

Designing these ethically sourced cards for such a meaningful cause was an incredibly rewarding experience. I feel honoured and privileged to have contributed in raising funds for such a vital organisation.

shop.wateraid.org